In a unique approach to product development, Blue Cross participates in een”omgekeerde oogpunt”filosofie by examining the preferences and lifestyles of uninsured young adults. Blue Cross research showed that they are interested in health insurance if it meets their needs and was offered at the right price. ”The more research we did to understand this group, the more we are convinced that the “young” invincibles were willing and ready to take responsibility for their own health – if they find a plan that fits their needs said an advisor of  small group services for Blue Cross of Colorado.

Tonik will initially be available only in California and begin a series of unconventional marketing methods to Nevada, eventually offering Tonik Health Insurance in Colorado

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In Colorado, Tonik Health plans are offered by Anthem Blue Cross and Blue Shield, one of the best known insurers in the state. Anthem’s HMO Colorado, Inc. plan was awarded a 2007 Accreditation status of Excellent from the National Committee for Quality Assurance (NCQA), an independent, non-profit organization that assesses and reports on the quality of the nation’s managed care plans. Both Anthem Blue Cross and Blue Shield in Colorado and HMO Colorado, Inc. are subsidiaries of WellPoint, Inc.

Year founded: 2004

Estimated number of members in Colorado: More than 700,000

Colorado Network:

* Number of Anthem Blue Cross and Blue Shield doctors in Colorado: Not provided
* Number of Anthem Blue Cross and Blue Shield hospitals in Colorado: Not provided

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Extreme skiing and Tonik unite

To show that this is not your typical health insurance program, Blue Cross is launching Tonik through a groundbreaking marketing campaign that a heavy emphasis on online marketing and advertising, because this group is a heavy utilize the Internet. Non-traditional high energy graphics and advertising themes designed to appeal to this group. In addition, the company is a sponsor of the upcoming State Wide launch of the new Warren Miller film”IMPACT,”to premiere in the largest cities in California earlier this Monday

Blue Cross of California and its California affiliates, serving more than 7.6 million medical members, is a subsidiary of Well Point Health Networks Inc., the nation `s second largest publicly traded healthcare company. Well Point serves the health needs of 15.6 million medical members and 46.8 million specialty members nationwide. Well Point offers a wide spectrum of quality network-based health products including open access PPO, POS and hybrid breeding pigs products, HMO and specialty products. Special products include pharmacy benefit management, dental, utilization management, vision, mental health, life and disability insurance, long term care insurance, flexible spending accounts, COBRA administration and Medicare supplements. Blue Cross of California has been found on the web at bluecrossca.com. Blue Cross of California is an independent licensee of the Blue Cross Association.

Tonik Health Insurance Colorado